What is Buyer Enrichment?

Buyer Enrichment helps exporters expand information about potential buyers.

After discovering a company through shipment data or other research, exporters often need additional details to better understand the buyer and prepare for outreach.

Buyer Enrichment gathers and organizes additional company information to provide a clearer picture of a potential buyer.

This helps exporters evaluate companies more effectively before initiating contact.

Why Buyer Enrichment Matters

When exporters first discover a buyer, they may only have limited information such as the company name or shipment activity and the country of the company is based.

Buyer Enrichment helps expand that information to provide more context about the company.

This additional information helps exporters:

better understand the buyer's business

evaluate whether the buyer is a good fit

prepare more personalized outreach

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Example

You discover a company importing cosmetic serum.

Buyer Enrichment may help you learn:

the company’s industry

company website

company size or type

additional company background

This allows exporters to better understand the buyer before initiating contact.

When to Use Buyer Enrichment

Buyer Enrichment is typically used after discovering a potential buyer.

Typical workflow:

Search buyers using B/L data
↓
Identify a potential buyer
↓
Run Buyer Enrichment
↓
Review expanded company information
↓
Evaluate the buyer using AI Buyer Fit

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Buyer Enrichment expands buyer information so exporters can better evaluate potential customers.